15 June 2018
Parmalat SA’s Yoghurt has once again been voted as the ‘Coolest Yoghurt Brand’ in the 2018 Sunday Times Generation Next youth survey, claiming this accolade for the second year running. The 2018 top performing brands were announced at the highly anticipated Sunday Times Generation Next Award ceremony that took place in Sandton on Thursday, 14 June.
Now in its 14th year, the Sunday Times Generation Next youth survey, presented in association with leading youth market specialists HDI Youth Marketeers, polls more than 12,000 youths from around the country across more than 70 categories. The survey is considered the leading barometer of what South African children, teens and young adults find ‘on-trend’ and aspirational. According to Reardon Sanderson, GM group sales and marketing at Tiso Blackstar, the survey is a great insight into how the youth perceive and attribute value to brands in a highly competitive market. “It’s always important for brands to understand how a very switched-on youth segment makes decisions, as they’ll be the income-earners of tomorrow.”
Monica Howarth, Parmalat South Africa (PSA) Marketing Manager, says the fact that Parmalat’s yoghurt range won the top yoghurt spot in the survey for the second consecutive year is testament to the company’s ongoing commitment to great quality and good taste. “It reflects the mammoth efforts of the various teams to ensure that our deliciously creamy yoghurt range continues to deliver on the overall Parmalat brand promise of great quality.” Earlier this year two PSA yoghurts - Medium Fat Yoghurt - Choc Chip, and Medium Fat Yoghurt - Fruited – Strawberry – received Qualité awards at the annual SA Dairy Championships, accolades reserved for only a select few products.
Other Parmalat products such as Steri Stumpie, Melrose Spread and EverFreshUHT Milk also claimed spots in the top ten of their respective categories in this year’s Sunday Times Generation Next Youth survey.
